Will the ‘Internet of Vehicles’ change digital content consumption?

Smartphones, Tablets, public Wi-Fi and various other leaps in technology have created a 24/7 demand for connectivity & information. However, it’s not just us humans that are becoming more connected; our devices are now talking exclusively to each other without our interaction. This machine-to-machine dialogue is known colloquially as ‘The Internet of Things’ (IoT), and is starting to forge the next stage in technology.

More recently, car manufacturers have started to embrace this new way of thinking – with companies such as Tesla leading the charge for connected vehicles. According to Gartner, over 150M passenger cars will be connected to the Internet by 2020, with 60-70% of them able to consume and deliver web based data. This is a huge shift in the marketplace, and will certainly open up doors for self-driving vehicles in the future.

There is still huge concern for using new technology on the roads. With remote vehicle hacking, autonomous driving failures and a lack of data privacy, connected cards have an uphill battle at winning over the modern consumer.

With over 500,000 motorists using their Smartphones whilst driving in Britain alone, there are bound to be repercussions for not implementing better connected car experiences in the long term. Smartphone penetration now accounts for over 81% of the mobile market, meaning we are only going to see the number of motorists illegally using their phones whilst driving grow.

Connected vehicles could solve this widespread device problem – with the majority of manufacturers intending to use technology to enhance the safety of drivers & passengers. Autonomous collision detection, environmental monitoring, emergency warnings and even automatic safety control are just a few components that are creating a safer environment with the use of technology.

But it isn’t just about safety. Connected vehicles are now able to stream video, music and connect to other apps in order to offer passengers greater entertainment whilst on the move. However, all of this extra entertainment is very passenger focused. What will improve the actual driving experience? Heads-Up Displays (HUDs) have been in existence for a long time now, but have only recently been involved in the driving world.

Navdy, a fresh startup from San Francisco is hoping to change the face of car dashboards by offering a transparent driving HUD. With ability to control the device with both voice and gestures, Navdy is expected to bring revolutionary HUD technology to the face of everyday car users. This will give drivers a chance to stay connected with their digital worlds, whilst still keeping their eyes and attention on the road in front of them.

The Automotive industry is certainly shaping up to be the next big digital phenomena, and with offerings from both the luxury and mainstream market, content consumption whilst on the move could be completely changed forever.


By Thopon Chowdhury – Marketing Executive