The Fife Arms Partners with Verb Brands Ahead of the Hotel’s Opening in December 2018

Fife Arms launch

Verb Brands is proud to announce a new partnership with The Fife Arms in Braemar, Scotland.  Since the 19th century, The Fife Arms has been at the heart of Braemar, the town famous for the annual Highland Games (or Braemar Gathering as it is known locally), which draws visitors from around the world.  

Deep in the Cairngorms National Park, and reopening in December 2018, this Victorian coaching inn has been rewoven for the 21st century by its new owners, Iwan and Manuela Wirth, co-Presidents of the international gallery Hauser & Wirth. Inspired by a deep sense of place, the colourful stories of Braemar and the dramatic landscape, the hotel brings together a profound respect for local history, a love of nature and a strong sense of community.  

Verb will work with the Fife Arms’ executive team to deliver a first-class website to showcase the unique offering of the hotel, with booking functionalities for their rooms and restaurants. The website work goes hand-in-hand with the hotel’s ethos which is built on the foundations of art, culture, community, and family.

“The Fife Arms brings together architects, designers and artists, who have drawn on the rich culture, majestic landscape and colourful history of Braemar and Royal Deeside.  Our website is an important way for us to tell the many stories that run throughout the entire hotel. Therefore when we were looking for a digital agency, we wanted a company that could approach this project from a different perspective and could understand what makes The Fife Arms different.  We were impressed by Verb’s previous work but also their ability to create a website completely tailored to our needs.” – Brett Perkins, CMO at Fife Arms

“Working with the Fife Arms is an incredibly exciting opportunity for Verb. To be part of the process of renovating and relaunching an incredible property – steeped in history and heritage – is the type of work that Verb is made for. Supporting the digital proposition, firstly with the design and build and supported by ongoing digital marketing support is going to be an incredible journey for us all. Watch this space.” – Chris Donnelly, Founder and Managing Director at Verb Brands

For further press information, please contact Clara at clara@verbbrands.com.