BIRD approached Verb Brands, wanting to create a market-leading digital presence that would stand above the noise in their highly competitive sector.
BIRD Travel PR are a dynamic, niche PR agency that has been helping visionary luxury travel and hotel brands convey their true essence since 2010. Using an image-led approach with elegant and refined typography, we created an effortless and immersive client showcase and content-driven website. Verb made sure the new website mirrored the class and professionalism of the brands and hotels that BIRD have partnered with.
- User Experience Design
- Responsive Design
02. THE BRIEF
The brief was to create a contemporary and refined presence that was both functional and attractive to potential clients.
It was really important that the final product was consistent with the BIRD brand persona and that it was conveying the message that they desired but in a professional and almost editorial way.
Using in depth User Experience (UX) discovery and soft and subtle animations, we were able to create a product that removes the friction of difficult navigation or jarring page loads, leaving a flawless and smooth experience for all users.
03. THE SOLUTION
BIRD’s digital presence needed to work across devices of all sizes due to its technology savvy and on-the-go audience. BIRD’s clients are time poor and are more than likely to be using mobile or tablet device to access the site for the first time and therefore it was integral that the site worked flawlessly across these platforms and was device agnostic.
Using design and development methodologies, we created an experience that isn’t compromised across different platforms, meaning that everyone, no-matter what device they are using, receives the same rich and immersive experience.