Learn How to Get a Perfect Google AdWords Quality Score

Google AdWords is an excellent platform to advertise your products and services. Though it can be an invaluable asset to your online advertising and marketing, it is a service that you need to pay for in order to use, and to get the best return on your investment it is wise to regularly research how to get a perfect Google AdWords Quality Score.




What is an AdWords Quality Score?

The Quality Score of your ad is measured by the relevance, quality and overall performance of your PPC (pay-per-click) campaigns. Google determines the score after assessing the following:

  • Click-through rate (CTR)
  • The relevance of content on the ad
  • The relevance of your keywords used in the ad
  • The relevance and quality of the content on your landing page.
  • If you have been using the AdWords platform for some time, they will also assess your previous performance and CTRs.

Even though each of the above factors affects your Quality Score, it has to be said that your CTR is arguably the most important one. The reason for this is that it highlights the relevance, benefits and usefulness of your ad.

If you do not have a decent Quality Score, this can have a significant impact on the success and profitability of your PPC ad. We have put together everything you need to know in order to improve your Google AdWords Quality Score below.



Step One: Keyword Research

As the relevance of your keywords contributes to your Quality Score, conducting keyword research is an excellent place to start. Even if you have an existing campaign, it is still good practice to perform targeted keyword research as you will be able to make tweaks and edits to improve the quality of your ad. Additionally, identifying targeted keywords will ensure that your ad campaign both reaches and appeals to a larger audience – increasing the chances of improving your click-through rate.

Step Two: Improve the Relevance of your Ad Content

Relevant content is crucial to determining the value of your PPC ad and is another contributing factor to your Quality Score. To assess if your existing content is relevant, focused and well-written, you must test and monitor a few variations. Generally speaking, your ad’s content will reflect in your CTR, which in turn will provide relevance and value to your target market.

Step Three: Take advantage of the Expanded Text Ad

Google has recently increased the text amount per advert. The standard character amount was quite limited in space but now users have the flexibility to include more compelling, relevant content and promotions to boost the quality of their campaign.

Step Four: Test Budget

Whether you are already using the Google AdWords platform, to make the changes listed in the steps above, you are going to need a test budget. As you will be testing the performance of up to three campaigns, you may only break even (but it is possible to lose or gain money). Once you have identified the most profitable ad, you can make amendments to your budget or get rid of it altogether. Focusing on your return on investment rather than cost will contribute to you gaining a perfect Quality Score


If you would like to discuss how to improve your PPC strategy, please get in contact with us at hello@verbbrands.com.