For luxury brands, the Internet is a paradox.
On one hand, marketing and product quality are what allow brands to charge a premium for their offering. On the other, we now live in a modern world where the marketing playing-field has been levelled by digital advancements.
In this white paper, we aim to dispel the notion of digital v.s. offline luxury marketing & commerce. Instead, we look to show that luxury brands need to embrace the digital revolution and dedicate as much time and effort into creating a fantastic experience across all channels.
The evolution of digital has completely changed the way customers now purchase. In years gone by, the predominant channel for sale was through brick and mortar stores. Luxury brands stood head and shoulders above the mainstream market by offering the ultimate in-store experience - but are luxury brands now reflecting this difference across the digital retail environment?
Join us for an evening of actionable insight into how brands can bring luxury back into the digital retail experience.
WeWork Southbank - London