Jimmy Choo Appoint Verb as their Digital Agency Partner

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Jimmy Choo is a 21st century luxury accessories brand, with shoes at its heart, offering an empowered sense of glamour and confident spirit. The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The Jimmy Choo company was founded in 1996, with Mr Choo’s niece, Sandra Choi, who had been heading up design in the East End atelier, coming on board as Creative Director, a position she holds to this day.

CEO Pierre Denis and Creative Director Sandra Choi together share a vision to create one of the world’s most treasured luxury brands. Jimmy Choo has a global store network encompassing more than 150 stores and is present in the most prestigious department and specialty stores worldwide.

Verb will be managing Jimmy Choo’s global technical SEO campaigns and content strategy for their website www.jimmychoo.com.

“We are so excited to announce our digital partnership with Jimmy Choo. As a luxury digital agency, Jimmy Choo really is at the pinnacle of luxury fashion”, said Chris Donnelly, Managing Director at Verb Brands. “We can’t wait to help the brand achieve their digital goals and enhance their organic ranking online.”

‘‘SEO is a core focus of our digital roadmap at Jimmy Choo’ Says Ashleigh Auckland, Global Head of Ecommerce Marketing ‘As we look to grow internationally, we need to ensure that the technical health of our websites will support that growth and that the time we spend developing and executing our global content strategy is realised in the most impactful way possible. Verb were absolutely best placed to be our partner on that journey, with luxury at the core of what they do, and we’re very excited for a continued partnership with them.’

Jimmy Choo joins Verb’s luxury client portfolio with brands including Fiorucci, Claridge’s, Creed Fragrances and MiH Jeans.

For further press information, contact Clara at clara@verbbrands.com