Is Responsive Design An Option?
By Chris Donnelly (@donnelcs)
Responsive Web Design is an approach aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with minimum resizing, panning, and scrolling – across a wide range of devices (from desktops to mobile phones).
We tweet, we post, we share, we shop, we live through our smart phones.
Customers are expecting more and more these days, wanting an immediate connection with brands through their mobile devices. The modern mobile era is faster, shorter and more compressed than any before it. Whereas once marketers would write emotive and awe inspiring messages, we now have 140 characters; we used to fax each other, now we email; we used to call each other, now we whatsapp. With 71% of UK consumers owning a smartphone and 49% of smartphone owners exclusively using their mobile phones to make a decision, the question of whether Responsive Design is an option for a business is no longer up for debate.
With 90% of users employing multiple screens sequentially to accomplish a task, delivering a seamless experience for your customers is no longer confined to the in-store and online medium: you must focus on the growing mobile market. It is critical, it is necessary and it will negatively impact your business if you do not cater to this market.
If your website isn’t responsive, think about it.
Here at Verb we help our clients to design and develop responsive websites, drop Verb an email and have a chat about enhancing your customers digital experience, click here.
Check out our case study for Essence London to see a good example of responsive design
Use the link to read more about the SEO benefits of responsive design
Sources: NRA | Digital Strategy Consulting | Mobile-Ent.Biz | Mobify | Adobe | We Are Social | Marketing Charts